We can perform a 360 on your organization to determine areas of improvement. This includes an assessment of your marketing efforts, branding, and perceptions by clients and employees. They are compiled and presented with our recommendations. This includes developing an external but also an internal marketing strategy. External we know is branding but internal marketing is within your organization to educate and motivate. Project work for these two forms can be found in other categories below.

Individuals drive an organization be it the CEO, PR team or employees. We zero in on those who most prominently represent your organization. While this service is great for entrepreneurs, it is also beneficial for C-Suite and leadership who are seeking to lift their brand and profile in the marketplace as a 'trusted advisor' both within their industry and the community. 

We always recommend a marketing plan over a business plan (but we do those as well) because a marketing plan considers all the business elements and more. We take your business idea and consider the 8P's of Marketing as well as researched business elements and provide a comprehensive plan you can use for funding and as a roadmap for your business development.

*We offer a modified option for those on a budget where we can provide the form along with a 1hr consultation for completing the plan and how to conduct the right research.

Marketing is actually the numbers game behind promotions. They can tell you if a campaign is successful but not profitable or how unsuccessful campaigns can be restructured to be successful by reviewing and restructuring the creative, offers, or communication channels. We can analyze your current tracking mechanisms and recommend others that can provide you with more information and thereby more control over your efforts.

While 'Brand Me' is about an individual, brand awareness is about broadcasting your product or service as a 'brand'. While many think this is the symbolism of a name, logo, design, or tagline, we believe it the emotion you create that non-linguistically creates a 'glow' around your corporate image. We can analyze your current brand and make recommendations based on the methodology found in a competitive analysis and market research. *Our creative team can create logos, taglines, and other marketing projects.

PR is a marketing promotion and can be used in many ways just like paid advertising. It is more than just generating press releases but building relationships with the media to know how to get no-cost stories written about your company, products or services, employees, community activities in the media, or when attending events. Our strategic analysis includes recommendations for execution by employees. *We can help provide project work as needed.

Attending, displaying, or sponsoring events requires a strategy. This includes targeting products and services while creating brand awareness. This is done by kiosk displays, interactive education, key personnel attending, giveaways, promotions, literature, and more. Our review and recommendations will assist in creating successful strategies. *We can help provide project work as needed.

Market research provides information about competitors, emerging trends in an industry or market, new concepts for products and services, plus qualitative and quantitative data from feedback loops through focus groups and surveys. *We can create a plan your employees can execute against or conduct market research for reporting as project work.

Like chess, responding to a Request for Proposal (RFP) et al, and grant proposals requires strategy plus excellent technical and creative writing skills. This includes how to conduct market research if you do not have a relationship with your target organization. We can review your previous proposals and provide recommendations. *We can re-write specific content or write the entire RFP/grant proposals.

Content is key. Blogs, case studies, white papers, articles, podcasts, videos, and more. It is not only critical in helping to create your brand image but increases your perception as a 'trusted advisor' of educational content. Content also requires excellent technical and creative writing using proper English and grammar skills. Otherwise, a typo can do more damage as can poor content research. Our team can provide an analysis of existing content plus recommendations. *We can write re-write or create new content as project work.

Most websites are necessary but treated as a 'business card' for information and a source for email marketing campaigns. Yet they are interactive and a sophisticated technology tool able to collect data and push out information via email addresses or IP addresses. SEO is always discussed but images with metatags, messaging, chats, blogs, and more all work together. Our teams can review your website for suggestions, recommend better platforms if needed, and train employees on how to maintain sites for all modalities. *We can develop websites as project work.

Advertising, digital and social media can all be used to raise brand awareness. Traditional advertising still includes radio, television and print, but digital media now includes pay-per-click, Google Adsense, banner displays, app and software digital advertising as well. Social media is posting messages but also ad campaigns on Facebook, Youtube, Pinterest, Instagram, and many more to broaden your reach based on targeted demographic data. *Our teams can manage your media buys and track them as project work.